Branka Petrovic

One of the most important tools in marketing. And how you can apply it, if you haven’t already.

If not the most important storytelling tool for a business: Customer testimonials (or reviews). Amazon’s success is based on it. TripAdvisor’s entire business is made from it. Etsy lives by it. Google’s is a short search away. And the list goes on. On Amazon, you can ready every review, watch videos and pictures others have…

One of the most important tools in marketing. And how you can apply it, if you haven’t already.
10 brands that don’t just sell products, they situate them within a story, and so should you
Why going off-script with your clients, and personalizing your approach, matters
What all brands can learn about storytelling from fashion ads
3 (relatively) simple ways to personalize mass emails—including a story formula
Stop selling your services. Start alleviating their problems.
Tell your story differently. Infuse it with awe.
Top Takeaways from Paul Roetzer’s Marketing Artificial Intelligence
Brands, try and put a face to your business
Banff Writing Studio Residency – A Journal
It doesn’t always have to be digital–marketing, that is. An ode to print.

One of the most important tools in marketing. And how you can apply it, if you haven’t already.

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