One of the most important tools in marketing. And how you can apply it, if you haven’t already.

If not the most important storytelling tool for a business:  Customer testimonials (or reviews). Amazon’s success is based on it. TripAdvisor’s entire business is made from it.  Etsy lives by it. Google’s is a short search away. And the list goes on. On Amazon, you can ready every review, watch videos and pictures others have…

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