My passion: that word at that exact spot. How a line break can trigger an aha moment. How a comma can drastically shift thinking.
My story begins in Belgrade.
Involves immigration, a distant civil war, and degrees in English Lit. and Philosophy.
Turns into a passion for words. Stories.
For the last 10 years, I held day jobs in communications, marketing, and copywriting, having started at one of the largest IT companies in the world.
I dipped a foot in entrepreneurship once, but it wasn’t the right time. Or so goes the story I tell myself.
I currently work as a “storyteller” for the world’s largest law firm and love it.
It all starts there: with the story, the human.
When I’m not drafting stories for businesses and brands–and thinking of customers, profits, and market share–I am writing creatively, as a poet.
In fact, I published a book.
And spent the month of May 2017 in the Rocky Mountains, completing a Writer’s Residency at the Banff Centre for Arts and Creativity, surrounded by stunning wildlife and artists.
You’ll often find me in art spaces, soaking up stories. Or in hipster-run cafés, reading books on marketing.
I am currently based in Montréal with my French husband and blue-eyed baby boy.