About

I’m a storyteller slash other things.

My passion: that word at that exact spot. How a line break can trigger an aha moment. How a comma can drastically shift thinking.

My story begins in Belgrade.

Involves immigration, a distant civil war, and degrees in English Lit. and Philosophy.

Turns into a passion for words. Stories.

For the last 12 years, I held jobs in communications, marketing, and copywriting, having started at one of the largest IT companies in the world.

by l'orangerie photographie
Credit: l’orangerie photographie

I dipped a foot in entrepreneurship once, but it wasn’t the right time. Or so goes the story I tell myself.

I currently work as a storyteller and love it.

It all starts there: with the story, the human.

The imperfect.

The raw.

When I’m not drafting stories for businesses and brands–and thinking of customers, profits, and market share–I am writing creatively, as a poet.

In fact, I published a book.

And spent the month of May 2017 in the Rocky Mountains, completing a Writer’s Residency at the Banff Centre for Arts and Creativity, surrounded by stunning wildlife and artists.

I was shortlisted and long-listed for numerous literary awards, including the CBC Poetry Prize.

My love of reading and writing (from a shockingly young age) led to a B.A. in English Literature and Philosophy from McGill University. I was eventually accepted into Concordia University‘s renowned M.A. in English Literature and Creative Writing.

From then, I held various day jobs in content creation and digital marketing, including one at the Canadian Centre for Architecture.

Throughout my career, I also developed a strong curiosity for business and eventually a love for branding.

In 2021, in order to marry my love of branding with my love of storytelling, I completed a Marketing Strategy Certificate at Cornell University, and found my calling:

  • To help people tell their stories in order to connect more deeply with others.

You’ll often find me in art spaces, soaking up on genius. Or in hipster-run cafés, reading books on marketing.

Otherwise, I’ll be travelling: wandering the old town of Cadaqués, meeting new souls in Casablanca, or tasting white wine in Napa.

I’m currently based in Montréal (Canada) with my French husband and blue-eyed toddler.

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