I’m a storyteller slash other things.

My passion: that word at that exact spot.

How a line break can trigger an aha moment. How a comma can drastically shift thinking.

My story begins in Belgrade.

Involves immigration, a distant civil war, and degrees in English Lit. and Philosophy.

Turns into a passion for words. Stories.

by l'orangerie photographie

For the last 12 years, I held jobs in communications, marketing, and PR, having started at one of the largest IT companies in the world.

I dipped a foot in entrepreneurship once, but it wasn’t the right time. Or so goes the story I tell myself.

I currently work as a storyteller and love it.

It all starts there: with the story, the human.

The imperfect.

The raw.

When I’m not drafting stories for businesses and brands–and thinking of customers, profits, and market share–I am writing creatively, as a poet.

In fact, I published a book.

And spent the month of May 2017 in the Rocky Mountains, completing a Writer’s Residency at the Banff Centre for Arts and Creativity, surrounded by stunning wildlife and artists.

I was shortlisted and long-listed for numerous literary awards, including the CBC Poetry Prize.

My love of reading and writing (from a very young age) led to a B.A. in English Literature and Philosophy from McGill University.

I was eventually accepted into Concordia University‘s renowned M.A. in English Literature and Creative Writing.

From then, I held various day jobs in content creation and digital marketing, including one at the Canadian Centre for Architecture.

Throughout my career, I developed a curiosity for businesses and brands.

In 2021, in order to marry my love of branding with my love of storytelling, I completed a Marketing Strategy Certificate at Cornell University, and found my calling:

  • To help brands tell their stories in order to connect more deeply with others

You’ll often find me in art spaces, soaking up on genius. Or in hipster-run cafés, reading books on marketing.

Otherwise, I’ll be travelling.

From wandering the old town of Cadaqués, or meeting new souls in Casablanca, to tasting white wine in Napa, or enjoying fresh fish with family on the Dalmatian Coast in Croatia.

I’m currently based in Montréal (Canada) with my French husband and blue-eyed toddler.

Photography credit: l’orangerie photographie

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