Category: Marketing

  • Top Takeaways from Paul Roetzer’s Marketing Artificial Intelligence

    Top Takeaways from Paul Roetzer’s Marketing Artificial Intelligence

    If you are looking for a new book on marketing, let it be this one: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.  In it, author Paul Roetzer (Founder and CEO of Marketing AI Institute) warns of the great storm that is already starting to hit the industry, and which is only growing […]

  • Brands, try and put a face to your business

    Brands, try and put a face to your business

    Don’t hide behind a product or service.  Remember that people connect with people; before they buy, they ask other people; and they often buy from people they trust.  Connect them to your story, not just to your latest innovation. The following is a great example of a brand doing just that.  How Cotard became more […]

  • What some people think marketing is…

    What some people think marketing is…

    Print ads. What it should be…  (Well, some marketing is print (and digital) ads.)  The other kind connects one person (in need of a solution) with another (who can help). It stimulates movement. Tells a consistent story.Solves climate change.Unravels things over time.Sells books.Opens up thinking.Is human at its core.Is about more than just itself. Is shared with friends. Spoken about at […]