Category: Marketing
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It doesn’t always have to be digital–marketing, that is. An ode to print.
So I passed by a poster the other day, on my way to the grocery store, and thought: We don’t always have to complicate storytelling. Actually, it was an 8 1/2 X 11 piece of white paper, scotch tapped to the door of an empty locale with the following words printed on it: Art Gallery…
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One of the most important tools in marketing. And how you can apply it, if you haven’t already.
If not the most important storytelling tool for a business: Customer testimonials (or reviews). Amazon’s success is based on it. TripAdvisor’s entire business is made from it. Etsy lives by it. Google’s is a short search away. And the list goes on. On Amazon, you can ready every review, watch videos and pictures others have…
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Why going off-script with your clients, and personalizing your approach, matters
True story: I entered a retail store the other day. The two clerks said “Hi” right away and smiled. A few minutes later, the first one (let’s call her Abby) came up to me and began with the usual script: “Are you looking for anything in particular today?” To which I thought: “Not again,” and…
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What all brands can learn about storytelling from fashion ads
As you may have heard: instead of selling your product or service, you should be focusing on the solution it provides your client. That very personal, emotion-driven, make-me-feel-or-look-better kind of solution. Not just the logical, obvious one. The story you create around your brand is what will connect you more deeply with clients—it’s the adventure…
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3 (relatively) simple ways to personalize mass emails—including a story formula
Whether you’re a local art gallery sending out your monthly newsletter, or a financial services institution communicating with one thousand clients, the same can apply. We’ve heard it before: the inbox is today’s gold mine. Think about it. It’s a personal space, secured by a password, that people take the time to review (and even…
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Stop selling your services. Start alleviating their problems.
Friendly reminder… Stop selling YOUR services. Start speaking of that exceptional and personalized solution that will alleviate THEIR problem. (After you’ve asked questions and carefully listened to them speak, that is.) Sorry to break it to you, but… Few are searching for your services. And even fewer care about your services. And for those clients…
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Top Takeaways from Paul Roetzer’s Marketing Artificial Intelligence
If you are looking for a new book on marketing, let it be this one: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. In it, author Paul Roetzer (Founder and CEO of Marketing AI Institute) warns of the great storm that is already starting to hit the industry, and which is only growing…
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Brands, try and put a face to your business
Don’t hide behind a product or service. Remember that people connect with people; before they buy, they ask other people; and they often buy from people they trust. Connect them to your story, not just to your latest innovation. The following is a great example of a brand doing just that. How Cotard became more…
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What some people think marketing is…
Print ads. What it should be… (Well, some marketing is print (and digital) ads.) The other kind connects one person (in need of a solution) with another (who can help). It stimulates movement. Tells a consistent story.Solves climate change.Unravels things over time.Sells books.Opens up thinking.Is human at its core.Is about more than just itself. Is shared with friends. Spoken about at…
Branka Petrovic 