Category: Storytelling

  • Tell your story differently. Infuse it with awe.

    Tell your story differently. Infuse it with awe.

    If you are looking to tell your brand story, why not tell it differently? When we think of story, we often think of words on a page (be it physical or digital). Stories, however, can be told in a variety of ways. For one, they don’t have to involve words at all. And they don’t […]

  • Brands, try and put a face to your business

    Brands, try and put a face to your business

    Don’t hide behind a product or service.  Remember that people connect with people; before they buy, they ask other people; and they often buy from people they trust.  Connect them to your story, not just to your latest innovation. The following is a great example of a brand doing just that.  How Cotard became more […]

  • An ode to the stories behind the products

    An ode to the stories behind the products

    The other day, I attended the 7th edition of the Marché du printemps. The market, held at the steel-and-brick-filled, all-empowering Locoshop Angus, featured local, hand-fashioned everything: from spicy sauces to pet fashion accessories. From children’s wood toys to vegan purses. What a local market can teach us about storytelling One thing you can do at […]