Category: Storytelling
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3 cafes in Saint-Sauveur, QC, that put the story at the centre of coffee
The following are not only great spots to grab a cappuccino, open your Mac, or book, and write; they’re all filled with inspiring stories, adding soul to coffee and a certain “je ne sais quoi” to their spaces: Jasette What I love: this newly opened cafe is not only highly instagrammable, it’s located in a…
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It doesn’t always have to be digital. An ode to print.
So I passed by a poster the other day, on my way to the grocery store, and thought: We don’t always have to complicate storytelling. Actually, it was an 8 1/2 X 11 piece of white paper, scotch tapped to the door of an empty locale with the following words printed on it: Art Gallery…
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One of the most important tools in marketing. And how you can apply it, if you haven’t already.
If not the most important storytelling tool for a business: Customer testimonials (or reviews). Amazon’s success is based on it. TripAdvisor’s entire business is made from it. Etsy lives by it. Google’s is a short search away. And the list goes on. On Amazon, you can ready every review, watch videos and pictures others have…
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10 brands that don’t just sell products, they situate them within a story, and so should you
If your website simply consists of a list of your products or services, divided by categories (some of which you can barely filter), you are not optimizing your approach. I see it all the time: I land on a company’s webpage and find a list of products (“pants,” “shoes,” “home decor,” etc.) or services (“financial,”…
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What all brands can learn about storytelling from fashion ads
As you may have heard: instead of selling your product or service, you should be focusing on the solution it provides your client. That very personal, emotion-driven, make-me-feel-or-look-better kind of solution. Not just the logical, obvious one. The story you create around your brand is what will connect you more deeply with clients—it’s the adventure…
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3 (relatively) simple ways to personalize mass emails—including a story formula
Whether you’re a local art gallery sending out your monthly newsletter, or a financial services institution communicating with one thousand clients, the same can apply. We’ve heard it before: the inbox is today’s gold mine. Think about it. It’s a personal space, secured by a password, that people take the time to review (and even…
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Stop selling your services. Start alleviating their problems.
Friendly reminder… Stop selling YOUR services. Start speaking of that exceptional and personalized solution that will alleviate THEIR problem. (After you’ve asked questions and carefully listened to them speak, that is.) Sorry to break it to you, but… Few are searching for your services. And even fewer care about your services. And for those clients…
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Tell your story differently. Infuse it with awe.
If you are looking to tell your brand story, why not tell it differently? When we think of story, we often think of words on a page (be it physical or digital). Stories, however, can be told in a variety of ways. For one, THEY DON’T HAVE TO INVOLVE WORDS AT ALL (shocking!). We see…
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Brands, try and put a face to your business
Don’t hide behind a product or service. Remember that people connect with people; before they buy, they ask other people; and they often buy from people they trust. Connect them to your story, not just to your latest innovation. The following is a great example of a brand doing just that. How Cotard became more…
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An ode to the stories behind the products
The other day, I attended the 7th edition of the Marché du printemps. The market, held at the steel-and-brick-filled, all-empowering Locoshop Angus, featured local, hand-fashioned everything: from spicy sauces to pet fashion accessories. From children’s wood toys to vegan purses. What a local market can teach us about storytelling One thing you can do at…
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